It’s no secret that technology has turned the traditional yellow pages business upside down. Long the dominant player in Sweden, Eniro has today reinvented itself as a local web search company relying on sophisticated Internet algorithms. Our challenge for the corporate identity was how to evolve a well-known brand to something new without losing the established recognition. At the same time, we wanted to create a flexible identity that would work seamlessly in digital and other media.
This comprehensive assignment required taking a 360-degree approach to all customer touch-points, from web icons to huge facade signage. The rebranding project also took place at a time when the company was reinventing itself, making it a good example of how a rebranding can signal a new era for a company moving from a traditional Yellow Pages Catalogue to the new Internet era.