We can’t help ourselves. As designers, we feel it’s important to sometimes just do something to celebrate creativity without any financial motives – like publish an art book. In this case, we happen to have read “A short essay on design” by French philosopher Stéphane Vial, which explores the role of the designer in today’s society.
We liked the book so much that we bought the rights for the Swedish market and had it translated from French. Well, we can’t say it’s sold as well as Harry Potter, but we are very pleased anyway – and who knows what book we’ll publish next.