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Plastic is fantastic! But how do you turn a card into an attractive and timeless design that looks smart in your pocketbook, reflects your brand and appeals not only to Scandinavian tastes but those in the Baltic region and Germany as well. That was the challenge laid down by SEB, the large Nordic bank, which is striving to build closer ties with customers in a range of markets outside its home of Sweden.


The solution involved going outside the established visual design codes to find a design that was at once distinctive and timeless. The result? We developed a vibrant calligraphic sign-like symbol that not only sets SEB apart, but captures its values as a dynamic, culturally-sensitive bank committed to staying close to customers.