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Estelle & Thild


When communications consultant Pernilla Rönnberg had two children, she noticed there was a lack of ecological skin care brands on the market. She wanted to not just create another me-too “eco” brand, but a truly unique product of very high quality with a luxurious feeling that even adults might appreciate. Today, Estelle & Thild, named after her two children, is one of the best-known ecological brands in Scandinavia and the products can be found in over 1,200 stores around the world.


For E and T we have created the original packaging design concept, the brand identity as well as the boutiques communication. The design has been awarded many times as one of the best of its kind within children skin care.